ZEE ENTERTAINMENT HAS secured exclusive media rights to the Bundesliga in India under a five-year agreement beginning with the 2026-27 season. Every match will be broadcast on UNITE8 Sports and streamed on Zee5, with coverage also including highlights, shoulder programming, and exclusive content.
The deal follows Z’s earlier acquisition of exclusive Indian rights to 39 FIFA competitions through 2034, significantly strengthening its football portfolio. As part of the Bundesliga partnership, Z and the Bundesliga will launch ‘Z x Bundesliga Football Week’, a nationwide initiative featuring football clinics and youth development programmes.
Zee Entertainment Enterprises; Chief Business Officer–Unite8 Sports, Bavesh Janavlekar, said, “Bundesliga is one of the most exciting football leagues in the world, renowned for its passionate fan culture, world-class clubs and commitment to developing young talent. Through this partnership, viewers will have the opportunity to watch some of the biggest stars in world football, including Harry Kane, Jamal Musiala, Michael Olise, Joshua Kimmich and many other top international talents who light up Bundesliga week after week, across the year. At ‘Z’, we remain committed to contributing towards the growth of football in India.”
Bundesliga Media Chief Commercial Officer Peer Naubert added, “We have been investing in India for many years because we believe long-term relevance is built through sustained local engagement, not broadcast reach alone. India is not simply a market for the Bundesliga; it is a country where we have consistently invested in football, in partnerships and in people. This partnership with ‘Z’ reflects that philosophy. Their outstanding reach, local expertise, and multi-platform capabilities will bring the Bundesliga closer to millions of fans across India. Just as importantly, our shared commitment to grassroots football means we are investing not only in audiences, but in the long-term development of the game itself.”
The Bundesliga rights give Z a season-long inventory of premium live football featuring Bayern Munich, Borussia Dortmund, Bayer Leverkusen, and RB Leipzig, creating new advertising, sponsorship, and subscription opportunities across UNITE8 Sports and Zee5.
