SML LIMITED HAS APPOINTED Sachin Tendulkar as its brand ambassador in a long-term partnership to expand its agricultural brand presence and connect with farmers across India.
The collaboration aligns Tendulkar with SML’s crop nutrition, crop protection, and biological products to support the company’s market growth and dealer relations. Operating for over 50 years, SML focuses on research and development for agricultural products that target climate resilience, food security, and sustainable crop management.
The partnership will launch through a nationwide marketing campaign titled ‘SML, Fasal Ka Master Blaster.’ The campaign will run across television, digital, print, dealer programs, and on-ground farmer outreach to promote SML’s crop solutions.
