FORMER INDIA CAPTAIN Sourav Ganguly has been appointed as the brand ambassador of insurtech platform InsuranceDekho, as the company looks to strengthen its brand presence and expand its reach across India.
The partnership brings one of the country’s most recognisable sporting personalities on board to support InsuranceDekho’s mission of making insurance more accessible, transparent and customer-centric.
InsuranceDekho announced that Ganguly will front its integrated brand campaigns across television, digital and social media platforms. The company said the association is aimed at enhancing consumer trust and increasing awareness about the importance of insurance, particularly among first-time buyers and customers in Tier II and Tier III cities.
Founded in 2017, InsuranceDekho offers customers access to a wide range of health, motor, life and travel insurance products from multiple insurers through a digital marketplace. The platform has also built an extensive network of insurance advisors to improve distribution beyond major metropolitan markets.
