SPORTS EXPERIENCES and travel platform DreamSetGo has unveiled a new digital campaign featuring former Indian cricket captain Sourav Ganguly, comedian Tanmay Bhat and actor Ayush Mehra in a humour-led film built around the game “Never Have I Ever”.
The campaign film follows a candid exchange between the three personalities, where Ganguly and Mehra recount exclusive sports experiences facilitated by DreamSetGo, including access to Formula 1 paddocks, Wimbledon Centre Court, private cricket hospitality and interactions with global sports icons such as David Beckham.
The campaign adopts a creator-first and social-led storytelling format, moving away from traditional advertising structures in favour of conversational entertainment content designed for digital audiences.
The latest campaign continues DreamSetGo’s long-standing association with Sourav Ganguly, who has previously featured in the company’s “Experience The Exclusive” campaigns alongside boxer Mary Kom. Those campaigns highlighted premium sports hospitality, stadium access and behind-the-scenes experiences for Indian sports travellers.
