DENTSU HAS APPOINTED Ajay Gupte as Chief Operating Officer (COO) for South Asia, strengthening its leadership team as the global marketing and advertising network looks to accelerate growth and deepen client-centric transformation across the region.
Gupte joins Dentsu from WPP, where he most recently served as President, Client Solutions at WPP Media South Asia and Chief Executive Officer of Wavemaker South Asia.
In his new role, Gupte will oversee Dentsu’s operational strategy across South Asia, focusing on driving business integration, improving organisational effectiveness and enhancing collaboration across the company’s media, creative and customer experience (CX) businesses. He will work closely with the regional leadership team to support Dentsu’s long-term growth strategy and strengthen client partnerships across key markets.
Gupte brings more than three decades of experience in advertising, media planning, client servicing and business transformation. During his tenure at WPP, he played a pivotal role in leading strategic client relationships across multiple sectors while overseeing the operations of Wavemaker South Asia, one of the region’s largest media agencies. Prior to WPP, he held senior leadership positions at agencies including Mindshare and Initiative, managing some of India’s largest advertising accounts across consumer goods, automotive, technology and financial services.
