GURUGRAM: Pro Kabaddi League franchise Haryana Steelers announced Friday that the ‘Body-X’ innerwear line, under the umbrella of the Bodycare brand, had come on board as associate partners ahead of the latest edition of the Pro Kabaddi League.
Since its founding in 1992, Bodycare Creations has been a leading name in the fashionable-designer lingerie sector.
“We’re really excited to have Body-X on board as partners for the 2023-24 season of the Pro Kabaddi League. They are an ambitious brand whose vision aligns with that of our franchise, and we are looking forward to achieving the possibilities of this association,” said Divyanshu Singh, COO, JSW Sports.
Owned by Sanjay Dawar, Body-X has the stated aim of designing products that cater to a wide audience across the country. Per an official release, the “entire range stands out due to its skin-friendly soft texture fabrics, exquisite designs, innovation, and a price that is comfortable in every pocket”.
As of 2023, the company has a production capacity of 15 million pieces per year, with a dedicated team of 700 employees and a distribution team that spans across India.
The Steelers, who play their matches at the Tau Devi Lal Stadium in Panchkula, began their PKL10 campaign with a clash against the UP Yoddhas at the EKA Arena on December 6th.
