Royals Sports Group-owned Indian Premier League franchise Rajasthan Royals Thursday announced an expansive digital-first partnership with Curefoods, a leading house of F&B brands in India and a player in the healthy food industry.
Curefoods will become the official partner of the Royals, marking the initiation of a strategic collaboration during IPL’s 2024 season.
Per a joint press release, the partnership “aims to inspire fans to adopt healthier lifestyles and make informed choices, not only in terms of diet but also in physical activity”.
The partnership brings together Rajasthan Royals, who are driven by the use of technology and innovation to produce cricketing excellence, and Curefoods who are dedicated to promoting a healthy lifestyle through their diverse portfolio of food brands.
Leveraging the Royals’ social media platforms, the collaboration is designed to introduce a series of digitally driven initiatives both within and beyond the cricketing arena.
Ankit Nagori, founder, Curefoods, commented on the collaboration, “We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance of healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.”
The partnership will see Rajasthan Royals and Curefoods collaborate on a multitude of initiatives, including exclusive digital content, interactive fan experiences, and wellness campaigns. The two brands will leverage technology and digital platforms to connect with fans in innovative ways, enhancing overall fan engagement during the 2024 season.
