NEW DELHI: Saatvik Solar has announced the onboarding of Team India cricketer Ravindra Jadeja as the Indian renewable energy company’s brand ambassador.
This partnership aims to increase brand awareness among a diverse target audience.
Saatvik intends to leverage Jadeja’s appeal to evoke audience interest in Saatvik’s sustainability initiatives through communication on his social media platforms where he will be discussing the benefits of renewable energy adoption and the positive impact of sustainable living on the environment.
Prashant Mathur – CEO of Saatvik Solar said, “We take immense pride in associating with a national icon – Mr. Ravindra Jadeja. Both Saatvik Solar and Jadeja are homegrown brands with strong values and cultural roots. We strongly feel that Ravindra Jadeja and Saatvik are natural partners as both all-rounders are known for their resilience, quality & performance on the field. With this landmark partnership, we are in prime position to accelerate the adoption of renewable energy & sustainable products across the globe.”
Saatvik Solar has a significant footprint in India, spanning a wide range of operations across international, urban, and rural locations, supplying premium solar PV modules and providing EPC services for marquee projects and IPP (Independent Power Producer). Currently, it operates from its state-of-the-art manufacturing facility in Ambala, Haryana, and is rapidly expanding its reach across domestic and international borders by establishing cutting-edge technology manufacturing units in the United States and Gandhidham, Gujarat.
With this endorsement, Saatvik Solar aims to capture significant market share in the North, West, Central and South Indian region, leveraging Jadeja’s widespread appeal in the market with his direct involvement in the national Indian cricket team & IPL’s Chennai Super Kings. The partnership will help Saatvik accelerate its momentum and further augment efforts to grow their retail market presence by encouraging household solar adoption.
