The National Basketball Association (NBA) has debuted #ThisIsBasketball, a new brand campaign in India starring Bollywood star and NBA brand ambassador for India Ranveer Singh to celebrate the game of basketball throughout the country.
The campaign consists of a series of videos that will be released over the rest of the year to showcase the diversity of the basketball community in the country and capture the true essence of the sport – that the court is for everyone.
The first video, which was released at the weekend, is built around Ranveer’s passion and love for the game of basketball. Basketball fans throughout the country – including Ranveer – are featured on the court as they share what basketball means to them, highlighting its values and impact on culture. From achieving your goals to finding a common ground with others on the court, #ThisIsBasketball brings to light the different facets of the sport that inspire the next generation to play the game.
The video also features professional Indian players who are making a mark on the court such as Shireen Limaye and Raspreet Sidhu, current and former captains of the Indian women’s basketball team respectively, and former member of the India senior men’s basketball team Lalrina Renthlei. The powerful storytelling immerses the audience in the range of raw emotions that emerge on court – where every shot tells a story – and the vibrant culture that surrounds the basketball universe.
As the NBA brand ambassador for India, Ranveer has amplified the visibility of the sport to help inspire individuals to play and watch the game. This video, which spotlights his influence in the community, is the first in a series which aims to highlight the momentum in basketball in India, underscoring the NBA’s dedication to empowering and supporting athletes across the country.
