MUMBAI: Private sector lender IDFC First Bank has repotedly secured the title rights for the home international series of the Board of Control for Cricket in India (BCCI).
It has acquired the rights for Rs 4.2 crore per international game as compared to the previous value of Rs 3.8 crore, Cricbuzz on friday. The base price for the bidding was set at Rs 2.4 crore.
The private bank will enter into a contract with the BCCI for a three-year period starting next month, kicking in with a three-match ODIs series against Australia. The agreement will extend until August 2026 and cover a total of 56 international games. BCCI is likely to generate nearly Rs 235 crore from this title sponsorship.
As per Cricbuzz, IDFC First Bank outbid competition from sportscaster Sony Sports, which was venturing into the title sponsorship realm for the first time.
IDFC FIRST Bank is set to take over from Mastercard, which had earlier sub-licenced the title rights from Paytm for all of one season.
The bidding process took place in South Mumbai on Friday, per the report.
