MUMBAI: Sports brand PUMA India has onboarded budding actor Shanaya Kapoor as its new brand ambassador to deepen its connect with Gen Z consumers in the country. Shanaya will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards
connecting with youth culture.
Shanaya is set to star in two Indian film productions. She will make her debut with a Telegu-Malayalam film with renowned actor Mohanlal. She will also make her OTT debut in Karan Johar’s Student of the Year 3 franchise, a media release said.
As part of her association with PUMA, Shanaya also announced her debut on the popular multimedia messaging app Snapchat. Through her public account, Shanaya will engage with her Snapchat audience and give exclusive and unfiltered glimpses of her life, and her partnership with PUMA, the release said.
Commenting on the association, Shreya Sachdev, Head of Marketing at PUMA India, said, “Gen Z are digital natives. Their influences on entertainment, shopping, education, fitness, food, and wellbeing are shaped and cultured differently. This cohort requires a distinct language of expression. As a brand, PUMA looks forward to
connecting authentically with them through our association with Shanaya.”
Commenting on the occasion, Shanaya Kapoor said, “I have always been a daredevil. I regularly play basketball and now dabbling in tennis and badminton. I am excited to show this side of me through my association with PUMA. I feel so happy that PUMA appreciated me for who I am.”
