Cult.fit has announced actor Ranveer Singh as the Health and fitness brand’s brand ambassador.
As part of the collaboration, cult.fit plans to leverage the actor’s infectious, one of a kind social energy and commitment to a healthy and fit routine in a series of fitness initiatives and campaigns.
The strategic association with Ranveer is envisioned to highlight how fitness can be fun and engaging, and to motivate more people across the country to get active.
“Ranveer Singh is known for his sportive spirit, unparalleled energy and passion for fitness, all of which perfectly align with the thinking and vision of our brand. Through this association we aim to amplify cult.fit’s message to reach a wider audience while making fitness more accessible and enjoyable for everyone. Given his ability to connect with people organically, we believe that Ranveer is the ideal fit for cult.fit,” said Naresh Krishnaswamy, head, cult.fit.
Ranveer takes on the role of cult.fit’s “Motivator In Chief”, as he cheekily busts clichéd routes to motivate people to participate in fitness activities. Going beyond the conventional role of brand ambassadorship, Ranveer’s engagement transcends pure play brand engagement, to be an omnipresent champion for fitness in his inimitable style, driving people to enjoy their workouts. His commitment to the association is highlighted by the fact that he has also become a shareholder in Curefit.
As part of this collaboration, the actor will feature in a series of formats across the brand’s on-ground and digital assets, such as the cult.fit app, centers and social media to encourage Indians to prioritise their fitness. Cult.fit will leverage Ranveer’s mass appeal to create awareness about the importance of an active lifestyle and the benefits of choosing cult.fit as a trusted partner on this transformative journey.
