BENGALURU: India will be hosting a World Coffee Conference for the first time, with its fifth edition promoted by the International Coffee Organisation to be held in Bengaluru from September 25 to September 28.
ICO is the primary intergovernmental organisation dedicated to promoting coffee trade and fostering cooperation among coffee-producing and consuming nations.
At a preview ceremony of WCC 2023 where its logo was unveiled in Bengaluru on Monday, Coffee Board of India CEO and secretary KG Jagadeesha announced that Indian tennis stalwart Rohan Bopanna as brand ambassador for the event.
ICO is organising the event in collaboration with the Coffee Board of India.
“WCC (2023) is being organised for the first time in Asia and it is set to bring immense benefits to coffee farmers in India,” PTI quotes Jagadeesha as having said. “By promoting the coffees of India on a global stage, the event will create new opportunities and markets for these farmers.”
‘Sustainability through Circular Economy and Regenerative Agriculture’ is the central theme for the event, featuring conferences, exhibitions, skill-building workshops, a CEOs and global leaders forum and a growers’ conclave, among programmes.
Producers, curers, roasters, exporters, policy makers and researchers from 80-plus countries are expected to take part in WCC 2023.
