DUBAI: The inaugural edition of the DP World ILT20 received a fantastic response from cricket fans around the world, especially India, and was the second most-watched league in India.
According to a research report by research company, YouGov Sport, the DP World ILT20 Season 1 gained a reach of 255.4 million fans in India while the TV ratings and reach numbers for the league were 0.19.
The opening edition of the tournament became popular amongst the fans due to the high-quality performances by the biggest assembly of foreign players in any tournament; 118 international players competed in the tournament.
The event captured the imagination of the fans through the world-class broadcast including match highlights and clips that were made available for the fans not only on Zee’s linear and digital platforms but also on the DP World ILT20’s digital platforms, the release added.
General Secretary ECB, Mubashshir Usmani said: “We are delighted with our broadcast numbers for the inaugural season. The DP World ILT20 made waves around the world including India. The support that the league got speaks volumes about the quality of cricket that the inaugural DP World ILT20 provided to the fans. We are fully focussed on making the second season bigger and better. The DP World ILT20 is here to stay and we have no doubt that with the support of the franchises, our broadcast partners Zee and all our other stakeholders, the league will gain
more popularity.”
Zee President Business Rahul Johri said: “The DP World ILT20 season one has been a phenomenal success in India and across the world. It was watched by over 250 million viewers on linear television and digital platforms, making it the second most-watched T20 cricket league in the world. We are equally delighted that advertisers and distribution partners gained tremendous value from the league. We are extremely proud of our relationship with the Emirates Cricket Board and are confident of scaling bigger milestones in the following years.”
