NEW DELHI: Hyperice, the high-performance wellness brand, has announced its collaboration with Brightex as the master distributor for India. This strategic partnership aims to further strengthen Hyperice’s presence in India by increasing the number of offline stores across the country, a media release said.
In addition to expanding its physical retail footprint, Hyperice is committed to offering a more inclusive brand experience through its direct-to-consumer website, www.hyperice.in. The brand’s products will also be available on popular e-commerce platforms such as Amazon India, Flipkart, Tata Cliq Luxury, and more, the release said.
Hyperice entered the Indian market in 2021, and since then, it has welcomed Indian cricket star Virat Kohli as its athlete-investor and global brand ambassador.
Michael Auer, VP of International Business – Growth & Strategy for Hyperice stated, “Hyperice delivers diverse benefits to individuals. For some, it’s a high-performance device that reduces stress and enhances recovery, while for others, it aids in achieving better sleep. However, the one common factor is the results. Our mission is to create awareness about the importance of personal wellness and fitness, emphasizing the pivotal role Hyperice plays in achieving these goals.”
Hyperice offers a wide range of recovery devices, including percussion massage guns, vibration rollers and balls, and dynamic air compression devices.
Initially positioned in the premium range, Hyperice has adjusted its pricing strategy to cater to the Indian market. The percussion massage guns, which were previously priced between Rs. 16,999 to Rs 38,999, now range from Rs. 10,999 to Rs. 30,999, the release added.
