MUMBAI: The TATA IPL 2023 became globally the most watched digital event as JioCinema set an array of global benchmarks including more than 12 Crore unique viewers tuning-in to watch the most thrilling TATA IPL Finals ever, a media release said.
JioCinema registered over 25 million downloads, a record for the most installed app in a single day. The excitement and fervor of reached a fever pitch during the final as JioCinema set a new world record as 321 million peak concurrency. The Official Digital Streaming Partner of TATA IPL registered over 1700 Crore video views through the 16th edition, the release said.
“Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers,” said Viacom18 Sports CEO Anil Jayaraj. “The remarkable engagement and participation on digital marks an inflection point in the industry where both viewers and advertisers have made their preference clear making it a turning point for the way viewership as well AdEx is deployed going forward.”
JioCinema’s unrivalled customer engagement has been matched by extraordinary participation with 26 sponsors and more than 800 advertisers. The platform recorded the highest-ever number of advertisers on TATA IPL with JioCinema having more than 13 times the number of advertisers on broadcast TV.
The faith and trust of advertisers ensured digital revenues were significantly higher than broadcast TV. 26 top brands partnered with JioCinema for their digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI, the release added.
