JAIPUR: Premier Handball League has launched its promo campaign – “It’s a Different Ball Game” – across the Viacom 18 Network: Sports 18-1 (HD & SD); Sports 18 Khel; JioCinema.
The promo film depicts a conglomeration of sports that are being played in India and handball players taking over all the fields and leading people from various spheres of life to the Handball stadium to experience the new and exciting Premier Handball League, a media release said.
Speaking about the launch of the campaign, Abhinav Banthia, President of Bluesport Entertainment Pvt. Ltd said, “We all know that handball has existed in the country for a long time and the sole objective of the campaign was to showcase how India is going to awaken and accept a sport that they haven’t seen on their screens and stadium before. We have seen many hero stories coming from a number of new sports leagues that have emerged. Premier Handball League is the very launchpad which was needed for the players to not only showcase their skills to India but at a global level. On June 8th, India will be treated to a truly ‘Different Ball Game’.”
The background score of the film has been composed by Shikhar Naad Qureshi, the son and disciple of the legendary music composer and percussionist Taufiq Qureshi. Taufiq performs his trademark voice and breath percussions and truly brings a flavour of excitement to the whole campaign while keeping the spiel of both urban and rural to it, the release said.
“When I was approached to score the vocal percussions for the film, I was completely intrigued by the concept. I was surprised, how the sport is really popular in rural India and has a rich history, but yet hasn’t found its day in the sun at a national level. I along with Shikhar Naad, designed the music keeping rural India’s calling for the sport, and the backgrounds from where, most players emerge, also, connecting it with the kind of contemporary audiences, the league wants to appeal to. I am hopeful that the campaign really does wonders in drawing viewers for the league,” said Qureshi.
The Premier Handball League (PHL), is sanctioned by the South Asian Handball Federation and affiliated with the Asian Handball Federation (AHF). The league which will feature six teams – Delhi Panzers, Rajasthan Patriots, Garvit Gujarat, Golden Eagles Uttar Pradesh, Maharashtra Ironmen and Telugu Talons is scheduled to start on June 8, 2023, and will go on till June 25, 2023, at the Sawai Mansingh Indoor Stadium in Jaipur crowning the first Premier Handball League Champion, the release added.
