Shalimar Paints, an Indian paint brand, has partnered with Mumbai Indians as their official paint partner for the 18th edition of the Indian Premier League.
Shalimar Paints aims to strengthen its brand presence and engage millions of cricket enthusiasts across the country, particularly in Tier 2 and Tier 3 markets, where penetration is higher and expected to grow.
The partnership will offer extensive brand visibility across Mumbai Indians’ key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives.
Kuldip Raina, director, Shalimar Paints said, “At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation.”
He further added, “We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”
