ASICS, the global Japanese sportswear brand, has announced its partnership as the Official Sports Goods Partner for the NMDC Hyderabad Marathon’s 15th edition.
This marks the second consecutive year of collaboration between ASICS and the event organized by Hyderabad Runners Society (HRS). The brand also marks the debut of the NOVABLAST 6, bringing its latest performance running innovation to one of India’s premier marathon platforms, a media release said.
Commenting on the partnership, Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “India’s running community has grown remarkably over the last few years, with marathons becoming more than just races. They bring together people of all ages and abilities who share a common passion for movement and wellbeing. Our continued partnership with the Hyderabad Runners Society reflects our commitment to supporting this growing culture while making world-class running innovation more accessible. The India debut of the NOVABLAST 6 is another step in that direction, equipping runners with technology designed to make every run more enjoyable and every stride more rewarding.”
