JioHotstar on Thursday asserted that the platform has crossed 100 million paying subscribers.
The milestone comes amidst the ongoing IPL season is a result of the subscription plans introduced last month by the platform for the ‘loyal’ viewers, a company release notes.
A look back at the paying subscription of Disney+ Hotstar, before the merger with JioCinema:
September 2022: The platform peaked at 61.3 million subscribers.
December 2022: Subscribers declined to 57.5 million, a decrease of 3.8 million from the previous quarter.
March 2023: The downward trend continued, with a further reduction of 4.6 million subscribers, bringing the total to 52.9 million.
June 2023: The platform saw a significant drop, losing 12.5 million subscribers, resulting in a total of 40.4 million.
September 2023: The subscriber count slightly decreased to 35.5 million.
December 2023: A modest recovery occurred, bringing the total to 38.3 million.
September 2024: The subscriber base stood at 35.9 million.
Kiran Mani, CEO – Digital, JioStar, said: “We have always believed that world-class entertainment should be accessible to all, and crossing 100 million subscribers is a testament to that vision. This milestone not only underscores India’s limitless potential but also strengthens our commitment to pioneering category-first experiences at an unprecedented scale. As we continue to innovate and expand, our focus remains on shaping the future of streaming, driving accessibility, and unlocking infinite possibilities for a billion screens.”
