HSBC India announced Wednesday that it has signed Indian cricketer Virat Kohli as their brand influencer, in a wider effort “to amplify HSBC’s purpose of ‘Opening up a world of opportunity’ as it strives to support the ambitions of an aspirational India going global”.
As part of the association, a multi-media campaign featuring Kohli will “bring to life the value proposition of banking with HSBC”.
Talking about his new innings with HSBC India, Virat Kohli said, “I’m delighted to associate with HSBC, one of the world’s premier international financial organisations.”
Commenting on this marquee association, Hitendra Dave, CEO, HSBC India, said: “We’re thrilled to have Virat Kohli as our brand influencer and see him as a perfect fit for our values of taking responsibility, collaborating, and succeeding together as a team as well as getting things done.
“…Virat’s appeal and pursuit of excellence is aligned to our growth ambitions in India. This is the start of a new and exciting chapter as we look to reinforce our commitment towards growth and being the preferred international financial partner for our clients.”
Sharing his perspective on the partnership and business, Sandeep Batra, head of Wealth and Personal Banking, HSBC India, said: “Our endeavour to support the aspirations of the international minded Indians will be boosted by our association with Virat Kohli.”
