MUMBAI: Hindware Limited, a leader in complete bathroom solutions, Monday announced its partnership with Punjab Kings and Royal Challengers Bangalore for the ongoing TATA IPL 2023 season.
This strategic partnership will enable Hindware to strengthen its brand visibility and engagement with cricket fans across the country.
Speaking about the partnership, Sudhanshu Pokhriyal, chief executive officer, Bath & Tiles, Hindware Limited, said: “We are delighted to be associated with Punjab Kings and Royal Challengers Bangalore. Through this synergic partnership, we look forward to engaging with our audience. We are confident that this partnership will help us strengthen our brand presence and drive growth in the highly competitive bathroom solutions market.”
Aligned as the principal sponsor with Punjab Kings, the players and official members will be sporting the Hindware logo on the cap and helmet. And with Royal Challengers Bangalore, the company has partnered as the associate sponsors with Hindware logo represented on the non-leading arm of the jersey. This partnership will provide Hindware with a unique opportunity to showcase its brand to millions of cricket fans through various promotional and marketing activities.
Satish Menon, CEO, KPH Dream Cricket Private Limited, said, “It’s always a pleasure when a partner reaffirms their faith by extending the relationship. Especially a partner like Hindware Limited, as a trusted brand across the country they echo our commitment to our fans, and we are confident of expanding this successful partnership.”
Speaking on the occasion, Rajesh Menon, head & vice president of Royal Challengers Bangalore, said, “Hindware is a legacy Indian brand, and we are very happy with this association and the potential that this partnership holds and the value RCB brings to the brand as an experiential marketing delivery platform.”
Though the partnerships, Hindware Limited will also have the opportunity to create engagement activities for fans along with Virat Kohli, Mohd Siraj, Glenn Maxwell from Royal Challengers Bangalore and Shikhar Dhawan, Arshdeep Singh and Rahul Chahar from Punjab Kings. There is more in store from Hidnware in terms of contests, giveaways, and social media campaigns along with the players.
