GURUGRAM: Punjab Kings has confirmed two more partner associations for the ongoing TATA IPL 2023.
Orion, one of the largest food companies of South Korea and makers of world-famous snacks, Turtle Chips, has been onboarded as the team’s Official Snacking Partner, while B Natural becomes its Official Fruit Beverage Partner.
B Natural Juices & Beverages is a reputable and widely loved brand from the house of ITC,
As part of its collaboration with Punjab Kings, B Natural has launched a campaign #MatchReadyBNaturalDeNaal, where the brand is helping Punjab Kings players be match ready with its fruit and fiber beverages. B Natural invites fans to share how they are #MatchReadyBNaturalDeNaal and show their support for their favourite team.
Sanjay Singal, chief operating officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams.”
Singal further added, “The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.”
Meanwhile, Saurabh Saith, CEO, Orion India, noted, “As official snacking partners, we are thrilled to introduce/launch our latest offering, the world-renowned Turtle Chips, to fans and consumers alike. Our vision is to cultivate a long-lasting partnership that extends beyond the cricket field… As one of the largest markets for western salty snacks in India, Punjab was a natural and strategic choice for us. We look forward to celebrating the dynamic synergy between cricket and snacking.”
Commenting on the partnership with Orion, Satish Menon, CEO, KPH Dream Cricket Private Limited, said, “We are proud to partner with Orion, a multinational brand, as a partner of Punjab Kings. Orion’s rapid expansion in such a short period of time is a testament of the brand’s quality and standards, and we are confident that this partnership will enable them to further increase awareness and scale the reach of their products. Together, we look forward to creating a powerful and impactful association that will benefit our fans as well as both the brands.”
Menon had this to say about Punjab Kings’ collaboration with B Natural Juices & Beverages: “We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”
Through the association with Punjab Kings, B natural aims to promote the importance of both fruit and fiber in an individual’s diet. With Punjab Kings and brand ambassador Harmanpreet Kaur, the brand will conduct a social media contest inviting cricket enthusiasts to share their #FruitfulStories and talk about how their parents have played a significant role in their lives. Participants will get a chance to meet and greet the Punjab Kings players and also an opportunity to win exciting gratifications.
