BENGALURU: Equitas Small Finance Bank has partnered with Indian Premier League franchise Royal Challengers Bangalore (RCB) as their ‘Proud Banking Partner’ for IPL 2023.
The RCB team will don the Equitas Small Finance Bank logo on the lead trousers as part of the team’s jersey. This partnership campaign will be aimed to communicate that Equitas has been playing a progressive role in transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’.
Murali Vaidyanathan, senior president and Country head, Equitas Small Finance Bank, said, “Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride of performance and synergies.
“Through this association, we are happy to show our support to this progressive team and fellow citizens who have faith in RCB as champions. The brand partnership promotes our campaign ‘Progressive Bank behind Progressive Champion’ through cricket – the mode of entertainment that nourishes our relationship with the customers with engagement. We are a new-age bank that goes beyond banking to understand the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow.”
Speaking on the occasion, Rajesh Menon, vice president & head of Royal Challengers Bangalore, said, “We are pleased to partner with Equitas, a leading financial player, with a history of investing in cricket. We look forward to executing a mutually beneficial partnership that lasts for the long-term.”
Equitas’ partnership with RCB follows on from the bank’s recent announcement of a similar partnership with IPL defending champions Gujarat Titans for the 2023 season of world cricket’s biggest annual T20 tournament.
