NEW DELHI: Max Life Insurance Friday announced its association as the official life insurance partner for Mumbai Indians (MI) in the first-ever Women’s Premier League (WPL) 2023 and the men’s team at the upcoming Indian Premier League season (IPL).
Commenting on the association, Rahul Talwar, chief marketing officer, Max Life Insurance, saidL: “We are thrilled to be associated with Mumbai Indians as their official life insurance partner for the upcoming season of IPL and also hugely proud to support the historic moment as India inaugurates the game-changing Women’s Premier League this year.
“As a brand, we are committed to strengthening diversity, equity and inclusion in society, and this partnership is an ode to that vision. Max Life believes in the message ‘Khelo Front Foot Pe’ and as women cricketers revolutionize sports in this country, we hope our message to the audience finds greater resonance and highlights the importance of financial protection.”
Commenting on the partnership, a Mumbai Indians spokesperson said, “The family of MI teams gives us the opportunity to look at a wider pool of partners that we can engage with, and we are glad that we can offer Max Life Insurance a platform that they can leverage, to reach out to, across demographics.”
Recently Max Life announced the captain of men’s Indian Cricket team, Rohit Sharma and his wife Ritika Sajdeh as its brand ambassadors.
