MUMBAI: Sony Sports Network, official broadcaster of WWE in India, has launched its new campaign – ‘WWE, 100% Shudh Sports Entertainment’ – featuring WWE Superstar Drew McIntyre along with South star Karthi and Bollywood actor John Abraham.
Conceptualized in-house, Sony Sports Network has rolled out the campaign to “engage viewers and strengthen their connection” with the sports entertainment property.
Sony Sports Network has launched two versions of the film, which will cater to the Hindi-speaking and South markets respectively, and feature Abraham and Karthi alongside two-time WWE champion McIntyre.
The film revolves around a bank robbery attempt with the stars stepping in to save the day in classic WWE style. The campaign film in Hindi features Drew McIntyre with John Abraham while the Tamil & Telugu film features Drew McIntyre with Karthi.
Rajesh Kaul, chief revenue officer – Distribution & International Business and head – Sports Cluster, Sony Pictures Networks India, noted: “It gives us immense pleasure to call ourselves the home for WWE, India’s most loved sports entertainment property. We at Sony Sports Network, aim to continue strengthening our fanbase in India by creating a deeper engagement with the youth. Our campaign sets out to build relevance with our target demographics and providing them with a holistic WWE experience.”
McIntyre added: “The passion of our fans in India is just extraordinary and this country has surpassed all my wildest expectations. Working with Karthi and John Abraham and the talented team at Sony Sports Network has been awesome. These actors are amongst the humblest human beings I have ever come across. Perhaps this is phase one of Drew McIntyre’s movie career in India…”
Fans can watch the LIVE coverage of WWE Raw on Tuesdays, WWE NXT on Wednesdays and WWE SmackDown on Saturdays on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels.
