NEW YORK: The Professional Fighters League (PFL) has agreed a multi-year partnership with Celsius that will see the energy drinks brand become Official Energy Drink Partner of the mixed martial arts promotion.
To kick off the expansive agreement, Celsius will be the presenting partner of the 2022 PFL World Championship taking place Friday at Hulu Theater at Madison Square Garden.
Under the deal, Celsius will have naming rights to the VIP Cageside Club and the winner of each matchup will enjoy the energy drink inside the PFL SmartCage at every event, with the latter beginning in 2023. Additionally, Celsius will collaborate with select PFL fighters to serve as brand ambassadors. Celsius and the PFL will also create custom social content to engage the league’s audience and there will be commercial inventory and integrations on PFL’s broadcast partner, ESPN.
The 2022 PFL World Championship is MMA’s richest night, as finalists will face off for six world titles and six $1 million champion’s purses. Superstar Kayla Harrison will look to earn her third PFL title when she takes on knockout artist Larissa Pacheco in the card’s main event.
Tickets for the championship are available with prices ranging from $70 – $195 with VIP tickets available for $600.
PFL pitches itself as “the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a Regular Season, Playoffs and Championship”. The four competitors in each division who earn the most points in the Regular Season advance to the win-or-go-home Playoffs, followed by the World Championship, with each winner going home with the $1m prize.
PFL lays claim to being the No. 2 MMA company globally (after UFC). PFL has live event coverage in 160 countries on leading distribution platforms.
