MUMBAI: Switzerland Tourism has appointed Olympic Gold medalist Neeraj Chopra as ‘Friendship Ambassador’ of Switzerland.
Financial terms were not disclosed.
In his new role, the Indian sports superstar will showcase and promote the adventurous, sporty, and stunning outdoors of Switzerland to Indian travellers.
As Switzerland Tourism’s ‘Friendship Ambassador’, Chopra will share his experiences in the country to showcase it as the ideal destination for outdoors and the best destination for hiking, biking, soft and extreme adventure and of course snow sports, for everyone be it beginners or seasoned pros.
“India is a very important long-haul market for us! And it’s great to have a friendship ambassador from India representing Switzerland. Neeraj is an Indian icon and a very outdoorsy person, and he will be the perfect person to showcase the sporty and outdoor side of Switzerland as well as allow us to promote lesser-known sides of the country. We look forward to working towards a successful campaign with him,” said Misha Gambetta, director – India, Switzerland Tourism.
“Switzerland Tourism sees great potential in attracting different kinds of visitors and the outdoor segment is a particularly interesting space from an India perspective post COVID.”
“More and more Indians are realizing the importance of enjoying the outdoors and of being active. Through our association with Neeraj Chopra, we hope to tap into that opportunity. We will be closely working with Neeraj to promote Switzerland through his eyes as a sportsperson who loves the outdoors. Switzerland has everything a tourist looks for during a holiday-fresh air, beautiful mountains, untouched nature, unique cities and monuments and an amazingly efficient public travel system but it is also a perfect destination to enjoy some activities in nature There are different levels of hiking and biking, water sports or even action-packed activities like river rafting and skydiving and snow sports in winters, so Neeraj will have a lot to choose from as our Friendship Ambassador!” said Ritu Sharma, Deputy Director of Switzerland Tourism.
The athlete also donated his Gold-winning javelin to The Olympic Museum in Lausanne, Switzerland in September this year. The museum, founded by the International Olympic Committee in 1993, showcases the richness and diversity of Olympism through history, culture, design, technology, and sociology with sports as the main element. Indian boxing icon Mary Kom’s gloves as well as the legendary Dhyan Chand’s hockey stick are already a part of the exhibits at the Museum.
