MUMBAI: LaLiga hosted a mega ElClasico screening here with 3000+ fans in attendance along with key stakeholders and partners.
The screening was also attended by LaLiga ambassador Patrick Kluivert marking his first visit to India. Featuring exciting activations like trivia contests, photo booths and more, the successful event was LaLiga’s first public viewing after the pandemic.
The ElClasico, which is one of the most iconic and passionate football rivalries, saw two of Europe’s biggest clubs Real Madrid and FC Barcelona face off, and the former emerging victorious, with a 3-1 score. Fans in Mumbai got to experience this highly anticipated match with the former Barcelona star.
Aside from the special on-ground initiatives, Viacom18 network came forward with unique programming initiatives and segments to make the viewing experience for fans at home unforgettable. The match was telecast in English, Hindi, Malayalam and Bengali across platforms, Sports18 channels, MTV channels, Jio Cinema and Voot. With the match being telecast with an Asia-specific kickoff time, millions of fans across the globe tuned in for an elevated viewing experience.
