Liverpool FC has become the first Premier League club to launch its very own virtual merchandise on the Meta Avatars Store.
Reds fans can now customise their own digital avatars in official club colours with this unique collection on Meta’s platforms, which include Facebook and Instagram.
Supporters have the options of digitally decking out their avatars in the in the classic red home kit or the multi-coloured away strip from the 2022-23 season, as well as LFC’s own-label lifestyle collection.
For the record, Liverpool’s Merseyside rivals Everton also sell digital apparel via another digital fashion platform – Fancurve.
The agreement will see Liverpool receive a portion of the revenues, with the products available in several global markets including the UK, US and Spain, as well as in Italy, Canada, Mexico, and Thailand.
The Meta Avatars Store features digital outfits from global brands offering a unique way to create a digital version of yourself and express your personality online.
Drew Crisp, SVP for digital at Liverpool Football Club, said: “We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.
“We have more than 70 million global supporters following our Facebook and Instagram channels, and we’re really looking forward to seeing many of those avatars change and don our iconic kit or lifestyle apparel.”
