NEW DELHI: Homegrown consumer electronics player Boult Audio has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its new brand ambassadors.
Suryakumar Yadav, popularly known as Sky, is currently hailed as the best T20 batter in the world for his phenomenal run with many match-winning performances. His recent form and electrifying batting style have made him a fan favorite. Surya Kumar is the highest run-getter in T20Is this year and is currently ranked 2nd in the ICC T20I rankings.
The brand believes that these associations will do a fabulous job of appealing to the youth and encouraging them to go for quality and comfort, all at a cost that’s pocket-friendly. It will also help Boult Audio expand and reach out to a broader audience.
Commenting on this fresh set of collaborations, Varun Gupta, co-founder & CEO, Boult Audio, says: “With Saif Ali Khan and Suryakumar Yadav as the perfect fit for our brand, we believe this will only strengthen our connection with our audience, attract newer ones, and drive them towards a superior experience with our product portfolio that’s been specially developed to fit into the consumers’ life. We also believe this will help us expand our horizons and reach out to a much broader audience. We are glad that Saif has agreed to become our brand ambassador since we cannot think of a better person to represent Boult Audio to our target audience and prospective consumers. Here’s to many years of a fabulous association.”
Gupta further elaborated how observing and studying the youth, their behavioral patterns, and aspirations have given Boult Audio a lot of clarity on what they seek and want. Since Boult Audio makes it a point to incorporate the learnings from such studies during the product development process, they have been able to become the highly preferred TWS partner for their primary audience. He also asserted us that this focus on the consumer is here to stay.
