The Commonwealth Games Federation (CGF) has changed its brand name to Commonwealth Sport, stating the move reflected a transition from being a governing body to becoming a “movement”.
The CGF’s decision to change its name was announced on the occasion of Commonwealth Day – March 10.
Commonwealth Sport is the organisation responsible for the direction and control of the Commonwealth Games and Commonwealth Youth Games, and for delivering on the vision of the Commonwealth Sports Movement: “Our Commonwealth, united through sport”.
“From Commonwealth Day 2025 onwards, the Commonwealth Games Federation will be known as Commonwealth Sport,” the governing body of the Commonwealth Games and Commonwealth Youth Games stated in a media release.
“The Commonwealth Games Federation (CGF) is changing its public brand name to Commonwealth Sport. This brand development signifies the organisation’s transition from a ‘Sports Federation’ to a ‘Sports Movement’,” it added.
Commonwealth Sport CEO Katie Sadleir said: “The brand name Commonwealth Sport demonstrates a stronger, more unified purpose that resonates with our audience on a deeper level.” The ‘Commonwealth Games Federation’ will be retained as the name of the legal entity only.
