The International Cricket Council (ICC) and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, today announced a new partnership that will see the ICC take advantage of Fanatics’ global footprint and state of the art technology to better serve cricket fans across the world.
The agreement will see Fanatics operate the official ICC Global online store for all events and manage event retail including the upcoming ICC Men’s T20 World Cup in Australia, the ICC Women’s T20 World Cup 2023 and the ICC World Test Championship Final 2023. As part of the new deal, Fanatics will also be able to manufacture officially licensed ICC product utilising Fanatics’ innovative vertical commerce model, widespread global manufacturing and distribution capabilities. This will give cricket fans access to a significantly expanded assortment of licensed ICC merchandise wherever they are based in the world.
Fanatics, which will be showcasing the ICC licensing opportunity at Brand Licensing Europe at ExCel London, has more than 60 manufacturing facilities, distribution centres and offices in 15 countries throughout the world, including Australia and India, the hosts of the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023. It partners with more than 900 sporting organisations and clubs across the globe, including Paris Saint-Germain, Manchester United, Chelsea, NFL, NBA, MLB, International Olympic Committee, Tour De France and Formula One.
The new online store for the ICC, which will open this month, will be powered by Fanatics’ Cloud Commerce Platform (CCP) with the tech rich experience providing cricket fans with a rapid streamlined navigation, featuring hi-resolution displays, frictionless checkout and expanded payment options.
