SINGAPORE: Auric International Markets Limited (AIMS), one of the world’s leading financial brokers, announced Saturday its Asian partnership with top German football club Borussia Dortmund (BVB) for the 2022-2023 season.
This marks AIMS’ first foray into sports sponsorship as part of its strategy to expand its global portfolio. The deal was brokered by SPORTFIVE, BVB’s exclusive commercial rights agency.
With eight Bundesliga Championship titles under its belt, BVB is one of the most successful German football clubs, both at home and internationally. Its stadium, Signal Iduna Park, is by far the biggest stadium in Germany in terms of capacity and the only stadium in the country that can hold over 80,000
spectators.
As a regional partner of BVB, AIMS will focus on the highly bankable segment of football supporters, as well as further strengthen its brand in the European and international markets. AIMS will capitalise on the football club’s assets and benefit from significant branding exposure, and develop co-branded content on the club’s official social channel @BlackYellow on Instagram and Twitter (over 4M followers).
In celebration of this new partnership, AIMS will be offering its clients from the China, Indo-China and India regions an opportunity to obtain exclusive BVB club offers and benefits, such as VIP tickets and merchandise products.
