MUMBAI: Beer brand Budweiser will “drop” prizes in select destinations in the lead up to the FIFA World Cup Qatar 2022.
As the Official Beer of the FIFA World Cup, Budweiser is giving fans a chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include exclusive merchandise, Messi signed memorabilia, access to BudX events, official football for the World Cup, limited edition Budweiser headphones, and the grand prize of an all-expenses paid trip to the tournament.
Beginning August 12, coordinates leading to prize boxes are being revealed to fans who scanned exclusive Budweiser QR codes. These exclusive QR codes were shared on Budweiser and football icons’ social accounts earlier this week. QR codes appeared in 5 marquee locations across the world, including Wembley in London and Andheri Sports Complex in Mumbai, to commemorate Lionel Messi, Neymar Jr. and Raheem Sterling journeys from amateurs to present-day superstars leading their teams out of the World Cup tunnel.
In India, the brand is all set to host the game’s biggest fans at an undisclosed location on August 13. Fans who signed up by scanning the QR code received coordinates to the location for a one-of-a-kind experience with the promise of special red prize boxes for 100 lucky football supporters.
Commenting on this first phase of the FIFA campaign, Vineet Sharma, vice president, Marketing – South Asia, AB InBev, said, “Budweiser and FIFA enjoy a long-standing partnership that dates to 1986, making the brand the official beer sponsor of world football’s top competition for the tenth time. Today, we are stoked to see a cricket-loving country like India gripped by football fever. The “drop” is only the first of many experiences lined up for our consumers and football fans in the country.”
