NEW DELHI: IOS Sports and Entertainment, the Indian Olympic Association’s marketing partners, declared Thurday that the deals struck this year heading into the Birmingham Commonwealth Games are the “best ever till date” for the IOA.
As per IOS, historical sponsorship deals negotiated with Reliance Industries Ltd. (RIL), JSW Inspire, Herbal Life, are among the notable ones.
IOA, which Wednesday announced the onboarding of RIL on a long-term partnership that runs up till the 2024 Paris Olympics, will jointly host Indian athletes at the India House at the global quadrennial event. RIL also aims to boost the performances of Indian athletes along with supporting the national sports federations and strengthen India’s position as a global sporting nation.
While JSW Inspire have come on board as the apparel partners and Herbal life has taken the role of the athlete’s nutrition partner for the Commonwealth Games 2022.
Neerav Tomar, MD, IOS Sports and Entertainment, said that following a successful sponsor run at the Commonwealth Games, IOS is keen to further the momentum for more major world class events. “We at IOS and IOA were delighted with the responses from various brands who were keen to back the athletes and the association at the Commonwealth Games, Birmingham 2022. Every brand associated with the IOA is doing a tremendous job and we are ready to keep the momentum going on with them even for the Asian games and the Paris Olympics.”
Most of the principal sponsors will continue their partnership post the Commonwealth Games, Birmingham 2022 and will be extending their support at the Asian Games and Olympics in 2023 and 2024 respectively.
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