LONDON: World Rugby and Emirates have announced an extension of the Dubai-based airline’s long-standing relationship as a Rugby World Cup Worldwide Partner.
Under the agreement, the leading airline will continue as Worldwide Partner of Rugby World Cup 2023 in France and Rugby World Cup 2027 in Australia.
Underscoring its commitment to the sport, Emirates is also extending its official sponsorship of the Emirates World Rugby Match Officials through to 2027, a relationship that has proven pivotal in the development and performance of elite match officials since 2013.
In joining the global family of Worldwide Partners for Rugby World Cup 2023 in France, Emirates will return to where the hugely successful relationship between the airline and the international federation began in 2007. Since then, the airline has become one of the sport’s most prominent and active supporters as a committed partner of every men’s Rugby World Cup since 2007 and sponsor of the Dubai and Cape Town rounds of the HSBC World Rugby Sevens Series.
As the Official Airline of Rugby World Cup France 2023 and Australia 2027, Emirates will fly rugby to new frontiers and bring its leading expertise in customer experience to help deliver a truly world-class tournament for fans travelling to the host nations. Its investment in the sport as a Worldwide Partner will help support rugby’s development in both emerging and established markets, while fans will be able to watch every moment from two unforgettable Rugby World Cups live and on-demand from their flight seats, making the sport more accessible.
With Emirates’ support, World Rugby will continue to invest in the development and support of the world’s top match officials.
Following the success of ‘Whistle Watch’, a World Rugby content series presented by former international referee Nigel Owens and sponsored by Emirates, the two partners will continue to create content to immerse fans into the world of match officials and “inspire young referees to pick up the whistle, while making rugby’s laws more accessible”.
By renewing as a Worldwide Partner of Rugby World Cup, Emirates joins Societe Generale, Mastercard, Asahi, Capgemini and Jaguar Land Rover in the global family of Worldwide Partners for Rugby World Cup 2023. Emirates also becomes the fourth Global Partner of World Rugby, joining Capgemini, Macron and HSBC.
