BENGALURU: Nestlé MILO has joined forces with Inspire Institute of Sport (IIS), one of India’s premier training centers that have the vision to create and develop Olympic champions in India.
IIS has already been successful in producing three Olympic medalists, including Tokyo Gold medalist Neeraj Chopra. In this unique partnership, as the Official Dairy Partner of IIS, Nestlé India will contribute one year worth of Nestlé a+ milk and MILO RTD to IIS athletes. MILO with IIS has also launched a new campaign featuring javelin star Neeraj Chopra along with budding athletes, high jumper Dev Karthick from Tamil Nadu, and judo champ Olivia from Manipur.
The campaign titled ‘Khudse’ highlights how these champions succeed by encouraging and motivating themselves to push boundaries beating their own records.
Sharing his thoughts on the association, Mahesh Bhupathi, renowned tennis player and IIS advisory board member, said, “It’s imperative that the right brands partner with the collective push to help our athletes achieve global success, and that’s precisely what Nestle’s coming on board with the Inspire Institute of Sport underlines. We’ve always said that for us to be able to compete consistently and win on the big stage, it’s going to take the coming together of all stakeholders, and brands are a vital cog in that wheel.”
Commenting on the partnership, Mehernosh Malia, head – Dairy Business, Nestlé India, noted, “We are proud to partner with Inspire Institute of Sport and extend our humble support to them in building the future sporting talent of India. Their rigorous screening process, state-of the art training facilities, experienced coaches, and mentors from around the world will help them realize their mission. Our partnership with IIS is a perfect fit with MILO’s commitment towards nourishing young champions and inspiring them to develop the grit within. Through the new campaign ‘khudse’ we encourage young champions to not wait for any external reinforcement but to cheer for themselves and push their own boundaries, with their grit and passion.”
Rushdee Warley, CEO, Inspire Institute of Sport, added, “Nutrition plays as defining a role as some of the more obvious aspects when it comes to determining success in sport. MILO is a product that’s been associated with young athletes and nutritious energy for a long time now, and this association between Milo and IIS is a step in the right direction.”
