MUMBAI: Neem Ayu, an ayurvedic brand for haircare and skincare has recently launched with Indian cricket star Smriti Mandhana as the brand face for their shampoos & hair oils. In addition to this, Smriti has also invested in the brand and will be part of their growth journey.
With a digital-first strategy, Neem Ayu sees Smriti Mandhana as a credible and reliable icon who will help to establish the brand with the same credibility of going beyond skin-deep solutions to potential customers .
Speaking on the development, Ms Aditi Hingu, founder, Neem Ayu said, “With immense pleasure, we welcome Indian captain Smriti Mandhana to the Neem Ayu family. She is an inspiration for all of us with her stellar career as a successful international cricketer. With Neem Ayu she also begins another chapter by turning investor. Having her belief in our brand and products will take us further in our mission to offer clinically tested and effective solutions to real issues like hair fall and dandruff which impact a majority of our population today. A young, dynamic and successful brand ambassador like Smriti Mandhana who has made our country proud on many occasions, is a perfect brand fit for Neem Ayu. We look forward to build our growth trajectory along with her.”
Smriti opined, “What made me immediately trust in Neem Ayu’s brand proposition was that its foundation lies in time-tested efficacy of Indian Ayurveda backed by intensive research. These products promise to show results effectively. I am extremely excited to embark on this partnership.”
Hairfall treatment alone as a market is growing at 22% per annum in India with a current value of approximately $1.5 billion. This is largely a lifestyle and stress related issue which has impacted over 50% of our adult population across men and women who are constantly looking at effective and swift solutions. Most products in the market at present are topical and do not guarantee results. Neem Ayu has emerged with formulations which offer a holistic approach to the issue with hair oils, shampoos and capsules
Neem Ayu is available across key D2C marketplaces including Amazon, Flipkart Purplle as well as on their own e-commerce website.
By bringing Smriti on board as an investor, the brand plans to grow its presence PAN India and also develop new product lines which are solution driven and backed by the power of ayurvedic science.
