MUMBAI: TAM Sports has released its sixth update of the TAM AdEx Sports – IPL 15 Advertising Report, which has analysed data from the first 48 games of this year’s 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
The points (for 48 Matches) that are covered in this report include:
· Indexed Ad Volume Growth IPL 15 vs. IPL 14
· Count of Categories, Advertisers and Brands IPL 15 {weekly comparison}
· Top Categories and Advertisers of IPL 14 and IPL 15
· New Categories and Brands in IPL 15 compared to IPL 14
Indexed Ad Volume growth/Channel – IPL 15 vs. IPL 14
> When comparing 48 matches from each season, the average ad volume per channel increased by 11% during IPL 15 over IPL 14.
Count of Categories, Advertisers and Brands IPL 15
> Count of Advertisers and Brands were highest in the 6th week of IPL 15.
Top Categories and Advertisers of IPL 14 and IPL 15
Common between IPL 15 and IPL 14
> 4 out of Top 5 categories were common between IPL 14 and 15 in first 48 matches.
> During first 48 matches, the Top 5 categories’ list had 4 categories from ‘E-commerce’ Sector with 32% share of Ad Volumes in IPL 15.
> The Top 5 categories together had nearly 40% share of Ad Volumes in IPL 15. While Top 5 categories accounted on 36% share of ad volumes in IPL 14.
> Sporta Technologies and Think & Learn were the 2 common advertisers among Top 5 advertisers during IPL 15 and IPL 14. Top 5 Advertisers contributed 24% share of Ad Volumes during 48 matches of IPL 15.
New Categories and Brands in IPL 15 compared to IPL 14 and Categories not in IPL 15 compared to IPL 14
> 19 new categories and 96 new brands advertised in 48 matches of IPL 15 compared to same no. of matches in IPL 14.
> Among the new categories, Ecom-Auto Rental Services topped the list followed by Corporate/Brand Image.
> Among the 96 new brands, ‘Tataneu App’ topped the list followed by ‘Winzo Games’.
Related Report
39 games of IPL 15: 39% ad volumes from Top 5 categories
