SEREGNO, Italy: Indian multinational offroad tyre manufacturing company BKT has extended its partnership with la Liga de Fútbol Profesional (LaLiga) as Official Global Partner a further three years till the end of season 2024/2025.
Financial terms were not disclosed.
The Indian off-highway tires multinational has been renowned for years in the international sports world as a sponsor of many championships in different sports. In addition to football, there is also basketball, cricket, and rugby.
The partnership is also a strategic choice for BKT, Spain being a major market for the company in Europe, especially in agriculture.
Lucia Salmaso, CEO of BKT Europe, comments: “We are thrilled and proud of pursuing our journey alongside LaLiga. I like the idea that we are two important entities, each in its respective market, that are able to see beyond a simple marketing operation, rendering instead joint and mutual inspiration. The market now is the world. In order to act globally, a common language is needed to reach increasingly larger communities. That being said, what can be more viral than sport?”
Óscar Mayo, chief executive officer of LaLiga, adds: “The partnership between LaLiga and BKT over the past three years has allowed us to help them increase their global exposure through our fans and audience. We both strive for excellence in what we do, and this is certainly a relationship that we are delighted to renew for a new cycle.”
“This cooperation gives us again the opportunity to strengthen both our presence and brand awareness in Spain, a country we consider strategic and highly important in terms of business.”, Salmaso concludes. Through sports, we can reach our users by means of a channel that makes hearts leap, because sport is a simple and direct language that everyone can understand – and it is hence universal.”
