MUMBAI: TAM Sports has released the TAM AdEx Sports – IPL 15 Advertising Report, which has analysed data from the first 31 games of this year’s 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
The points (for 31 Matches) that are covered in this report include:
· Indexed Ad Volume Growth IPL 15 vs. IPL 14
· Count of Categories, Advertisers and Brands IPL 15 {week on week}* New Point
· Top Categories and Advertisers of IPL 14 and IPL 15
· New Categories and Brands in IPL 15 compared to IPL 14
Indexed Ad Volume growth/Channel – IPL 15 vs. IPL 14
When comparing 31 matches from each season, the average ad volume per channel increased by 3% during IPL 15 over IPL 14.
Count of Categories, Advertisers and Brands IPL 15
> Count of Categories, Advertisers and Brands grew week on week during IPL 15. Count of Advertisers is increasing by more than 13% since last two weeks.
Top Categories and Advertisers of IPL 14 and IPL 15
Common between IPL 15 and IPL 14
> Only 4 out of Top 5 categories were common between IPL 14 and 15 in first 31 matches.
> During first 31 matches, the Top 5 categories’ list had 4 categories from ‘E-commerce’ Sector with 32% share of Ad Volumes in IPL 15.
> The Top 5 categories together had nearly 40% share of Ad Volumes in IPL 15. While Top 5 categories accounted on 34% share of ad volumes in IPL 14.
> Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14. Top 5 Advertisers contributed 23% share of Ad Volumes during 31 matches of IPL 15.
New Categories and Brands in IPL 15 compared to IPL 14 and Categories not in IPL 15 compared to IPL 14
> 17 new categories and 84 new brands advertised in 31 matches of IPL 15 compared to same no. of matches in IPL 14.
> Among the new categories, Corporate/Brand Image topped the list followed by Ecom-Auto Rental Services.
> Among the 84 new brands, ‘Tataneu App’ topped the list followed by ‘Meesho App’.
Related reports
103 brands advertised in 1st 22 games of IPL 15: TAM
Ad volumes up, categories down in 1st 13 games of IPL 15: TAM
E-com gaming dominates advertising in 1st 5 games of IPL 15: TAM
