MUMBAI: Indian interior infrastructure company Greenply Industries Limited Thursday announced its association with IPL franchise Lucknow Super Giants as associate partner.
Aligned to the association, the players and official members of Lucknow Super Giants team will be sporting the Greenply logo on the right- side chest of their official match day jersey. The logo will also be prominently visible during the on-ground matches of the franchise. The association will also be amplified across digital and social media platforms which will run through entire duration of the tournament.
Mr Rajesh Mittal, chairman and managing director, Greenply Industries Ltd, stated: “There has been a dynamic shift in the consumer pattern towards the branded products and hence we see a lot of growth potential in the Uttar Pradesh market. Our three new manufacturing units will cater to serve the growing demand for plywood and allied products in this market and will cumulatively help us to grow our business operations nationally.”
Commenting on the association Manoj Tulsian, joint managing director & CEO, Greenply Industries Ltd, said: “Uttar Pradesh is a key market for us, and we hope this association creates a significant positive impact amongst our target consumers. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall and reach amongst our target audience. We look forward to a very successful season for both the brands.”
