MUMBAI: Fino Payments Bank (“Fino Bank”, “Fino”) has announced that it will be the official digital payments partner of the Rajasthan Royals for season 15 of the world’s biggest premier cricket competition.
“Competence and sincerity are brand attributes which strongly connect Fino Payments Bank and Rajasthan Royals. This convergence was a key factor in driving this association,” said Anand Bhatia, CMO, Fino Payments Bank.
This association with the Royals is Fino’s maiden foray with the Indian Premier League.
Fino Bank will have the opportunity to enhance its visibility to digitally savvy consumers who are associated with the Rajasthan Royals, the league and the sport of cricket as a whole.
Announcing the association, Rishi Gupta, MD & CEO, Fino Payments Bank said, “In India, cricket and cinema are the biggest engagement avenues that have a pan India appeal. We are proud and excited to be associated with the Rajasthan Royals and hence to the game of cricket. RR is known to promote cricketing talent from non-metros and smaller towns, our core markets. For us it is a great opportunity to reach out to the millennial consumer from urban and rural areas and create avenues for them to explore Fino’s digital payment offerings.”
As part of the agreement, Fino Payments Bank would also be engaging with the Royal Rajasthan Foundation, the corporate social responsibility (CSR) arm of the franchise, which is focused on enabling organizations working with empowered women through grants and mentorship. While the CSR projects will be mutually decided, Fino on its part over the years has been working with rural women across states in helping them being financially independent and door step bankers.
Fino Bank’s digital platform, including mobile app Fino Pay, has facilitated transactions worth Rs 1.34 lakh crores in the first 9 months of FY22.
