MUMBAI: Four-time IPL champions Chennai Super Kings unveiled their new jersey for IPL 2022.
Chennai Super Kings captain MS Dhoni, in a video, unboxed the new-look jersey featuring camouflage design on the shoulders, four stars atop the franchise’s logo and TVS Eurogrip branding in the front.
The four stars highlight the four titles they have won so far in the IPL – in 2010, 2011, 2018 and 2021. The trademark roaring lion logo has been placed at the left corner of the shirt. The new jersey also features the logo of Chennai Super Kings’ principal sponsor, two & three-wheeler tyre brand TVS Eurogrip.
At the unveiling of the new jersey, P Madhavan, executive vice-president (Sales and Marketing), TVS Srichakra Ltd said: “This is a high impact partnership, as big as it gets within the IPL opportunities. TVS Eurogrip is all about high performance, quality tyres and Chennai Super Kings similarly have been consistently delivering high performance. We believe this synergy in values would certainly lead to winning strides for both partners. We are in a growth phase and with the champions by our side, we are looking to catapult our brand recall, salience and hence business to the next level.”
