MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins March 24th.
This is the country’s largest multi-sport online mobile gaming tournament with a total value of Rs 2,000 crore.
As part of this campaign, MPL will release a series of films on mediums like TV and digital along with print ads, across different cities in the country. The films feature a human brain as the protagonist, with the central idea that anyone with a brain or ‘Akal’ (intellect) can create a fantasy team on MPL and win big with their knowledge of Cricket.
GIGL will see 7 million players across different categories of digital skill games such as fantasy cricket, casual games, and esports, clocking more than 150 lakh hours of gameplay over the two-month tournament period which ends on May 29th.
GIGL will also feature new formats that will allow team play.
As per an official release, GIGL is expected to see 3.5 million winners across multiple games.
