AHMEDABAD: Gujarat Titans have signed 15 partners ahead of their debut in the Tata Indian Premier League (IPL) 2022.
The new IPL franchise has set the tone for their debut season with an innovative brand and marketing strategy and these partnerships reflect that philosophy.
As already reported, electric scooter manufacturer Ather Energy have signed up as the principal partner in a two-year deal.
Gujarat Titans have signed nine associate partners. Capri Global, a non-banking financial corporation (NBFC) and BKT Tires, have joined hands with the Gujarat Titans. Their logos will feature on the team jersey.
Jio, pipe-manufacturer Astral and Simpolo Ceramics will feature on the shoulders of the team jersey.
The headgear will sport logos of two associate partners. Tech-first insurance company ACKO and toothsi, the ‘Great Smiles Partner’ take their spots on the headgear.
Meesho – a fashion e-commerce portal – have signed on to feature on the trousers of the Gujarat Titans team kit alongside FanCode.
In addition, the Gujarat Titans have also signed four official partners. Dream11, audio wearable manufacture boAt and Kotak Cards have come on board. Amul are the official beverage partners.
Radio Mirchi is the official radio partner.
Arvinder Singh, chief operating officer Gujarat Titans, said: “Ahead of our debut in the IPL, we have joined hands with as many as 15 well-known brands. We at Gujarat Titans believe in innovation and excellence and our partners reflect those core values as well. The aim of these partnerships is to add value to each other’s campaigns and to mark a successful debut for the Gujarat Titans in all spheres. As we embark on an exciting journey ahead, we welcome each and every one of our partners and are grateful for the faith they have shown in us. The Gujarat Titans also acknowledge Rise Worldwide for their support and guidance in facilitating these partnerships.”
