FOR THE FIRST TIME EVER, international media rights revenues for the English Premier League will cross the the domestic broadcast haul.
EPL clubs were informed Thursday that the value of the international TV deals will be £5.3 billion in the 2022-25 cycle, overtaking the the £5.1 billion domestic TV rights deal. Adding in commercial revenues of £120 million, this means that the Premier League will bank a total of £10.412 billion in its next commercial cycle.
As already reported, the bulk of that comes from the US market, with NBC having renewed its television deal in a new six-year agreement worth $2.7 billion (£2bn). That is almost double what the company, the home of Premier League coverage in the United States since 2013, paid for their current contract in 2016.
The scale of the international increase in broadcast deals is even more remarkable considering that the international TV revenues for the 2013-16 cycle was £2.42 billion – a more than doubling of the revenue figure over the six intervening years, Inside World Football reports. For the 2016-19 cycle the international TV revenue grew to £3.82 billion, and for the 2019-22 cycle to £4.27 billion.
On the matter of international rights, the collapse of the Chinese football rights market and the expected massive fall in rights value from India for the next cycle (await a separate SportzPower report on the India piece) are the only downers.
