MUMBAI: BYJU’S has appointed Adityan Kayalakal as senior director – Brand & Creative Strategy. He joins the edtech major from the National Basketball Association, where he was director – Global Content & Media Distribution.
At Byju’s, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.
Kayalakal joins Byju’s from National Basketball Association (NBA) where he was director – Global Content & Media Distribution. During his stint at the NBA, he helped onboard key partners such as Viacom18 (MTV, Vh1, Voot and Jio TV) and Star Sports for NBA live rights, DD Sports for NBA Classic content and Loco for NBA 2K League (esports) giving the NBA unparalleled distribution in the sub-continent, e4m further reports.
Additionally, he also helped create a strong pipeline of short video content partners and a new content offering for the short video space.
Adityan has over 14 years of experience working in different areas of the marketing industry spanning creative, digital, content, marketing, activation and film production and has worked with brands such as Jeep, Budweiser, Mercedes-Benz, Nivea, Frooti, Tata Group, Virgin Mobile, ICICI Bank, UNICEF, Godrej Group, Skoda. In the Past, Adityan has also worked with advertising agancies like, Publicis Groupe, BBH India, Rediffusion Group, Digitas India AND Bates CHI&Partner
