Head Digital Works (A23), online skill-gaming company, has announced the launch of its highly anticipated Epic Poker Championship. The championship will feature Bollywood star Vicky Kaushal as its brand ambassador, underscoring A23’s commitment to delivering premium, high-reward gaming experiences to its vast player base.
The Epic Poker Championship is set to be a 19-day online poker festival, running from July 3rd to July 21st. It boasts a guaranteed prize pool of ₹28 crore ($3.3 million). The series will culminate in a glamorous live finale hosted onboard the luxurious Deltin Royale in Goa, offering substantial guaranteed prize pools for its main events, including ₹5 crore for the Main Event, ₹2 crore for the Mini Main Event, ₹1 crore for the Highroller, and ₹50 lakhs for the Super Value.
Vicky Kaushal’s association marks a strategic move by A23 to leverage his pan-India appeal and expand the footprint of online poker. A new brand film, featuring Kaushal in a high-stakes setting, captures the intense thrill and strategic depth of the championship. This film aims to amplify A23’s contemporary offerings with his signature charisma and will be launched in Hindi, Kannada, Tamil, and Marathi across all major OTT and OLV channels. As A23’s brand ambassador, Kaushal will play a significant role in shaping the brand’s narrative in the coming months.
Head Digital Works CEO Siddharth Sharma expressed his excitement, stating: “The Epic Poker Championship, with its ₹28 crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky’s presence and personality seamlessly capture the thrill and prestige of this monumental event. We are thrilled to welcome him as A23’s brand ambassador. Vicky’s natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23.”
Commenting on his new journey, actor Kaushal said: “…With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them.”
Designed to cater to players of all skill levels, the championship offers multiple game formats and buy-ins throughout its online series, promising unprecedented player experiences and prize pools. This initiative further reinforces A23’s position as a leader in the online skill gaming ecosystem, providing a robust and engaging platform for poker enthusiasts across the country.
